Sell Yourself Into Trouble

May 28, 2011

Are you a shoot-from-the-hip entrepreneur?  Then you’re gonna love this.

Sell yourself into trouble – I dare you!  Do whatever you have to do – get a sales trainer in to hone your sales skills.  Get some marketing help to blast the message through the social media.  When you see the orders start to pour in, don’t let up.

Never did this before?  You were afraid your company couldn’t keep up with the orders?  You were nervous about descending into chaos?

Hold those thoughts -- they make sense.  So while you’re beefing up your sales and marketing, take a close look at your operational capabilities.  Are you operating efficiently but at capacity?  Are your people dropping the ball time after time?  Too busy selling to fix the process?  

Get some outside assistance to provide an objective view and plan corrective action, someone to be your right arm as you focus a good portion of your time on the sales side.

And while you’re at it, do some cash flow projections to predict the effects of those sales increases, to make sure you’re not selling yourself out of business. 

Ok, so sell yourself into a challenge – but not into unforeseen trouble;  just look down the road to see what you have to do to support that turbo-charged sales and marketing campaign.  Think “business holistic.” 

-- Steve Caccavo, Founder of Constructive Business Solutions™, draws on his years of entrepreneurial experience to provide “been there, done that” business advice to owners of small and mid-size companies.   © 2011 by Constructive Business Solutions™, a division of Positive Employment Practices, Inc.